In March 1991, a company was born with a vision to distinguish itself with a tradition of service excellence in the property industry of Singapore. Incorporated with the name C&H Realty, the company was led by its visionary Managing Director Albert Lu, who was guided by the four principles that gave him success in his professional life: care, honesty, uprightness and law-abiding.

A graduate of Bachelor of Science and a Diploma-holder in Marketing, and armed with 15 years professional managerial experience in IBM, AMF, A. Johnson and Black & Decker, Mr. Lu started to mold the company into a force to be reckoned within the Singapore property market. He also developed a unique culture in the company, where everyone helped each other like family towards achieving mutual success.

Growing from strength to strength, C&H Realty rapidly expanded in six years, spawning a new and separate company called C&H Properties. Incorporated in March 1997, the new company continued the principles set forth by its sister company – only this time with the aim of becoming a listed housing agency with HDB. This strategic move allowed C&H to position its associates effectively in the market, while enhancing their client servicing with the use of ResaleNet.

Throughout the years, C&H harnessed its potential to become a strong market leader. The company’s associates also matched the company’s growth with expanded knowledge and expertise gained through in-house training programs. With a solid reputation that allows it to attract fresh talents, the C&H Group is ever-growing from strength to strength.

And through it all, C&H remained steadfast on the four pillars and the values of the company, nurturing the culture that is unique to all C&H employees and associates. It is no wonder that C&H continues to look forward to further growth in the industry with a humble yet effective promise to all its current and future clients.

We strive to become our clients' trusted professional partners who provide caring, reliable property services to match our clients' needs and aspirations.

To aim for continuous service excellence and recognition as a responsible and trusted property agency that is one of the bulwarks of honesty and dependability in the property industry of Singapore.

Guided by these four Pillars, C&H Values extend towards delivering excellence in service to be one of the best in Singapore’s property industry.

Value Pillars

We CARE – We care not only for our clients but also for the underprivileged in society. We want to contribute to society. We strive to be involved in as many fund raising charity activities as possible.

We are HONEST – We are bound by the truthfulness of our words and actions. Honor is the force that guides our actions and reinforces our relationships with clients and associates.

We are RELIABLE – We hone associates who are driven by the will to deliver the requirements of our clients, everytime. We repay their trust in us with the determination to persevere and succeed in everything we do.

We are LAW-ABIDING – We regard the law as a stringent compass to guide all our actions and dealings. Transparency and above-board transactions are the products of our lawful mindset.